Recruitment Plan

The following tips can help you develop your recruitment plan.

Review previous preparation work/efforts

(e.g. survey results, environmental scans, previous recruitment experiences, tactics)

• Analyze data, results, and learnings; use them to inform your plan.
• Ensure your plan aligns with the mission, vision, and values of the division and recruitment committee.
• Ensure your plan aligns with recruitment committee and stakeholder purpose, intended outcomes, and aims.
• Leverage the strengths of division(s), community partners and other stakeholders.

Confirm roles and responsibilities

• Define each stakeholder’s area of responsibility including promotion of the community and practice opportunities, financial management, human resources management, and branding.
• Ensure that all stakeholders accurately recognize and support each other’s role.

Plan for marketing and communications

• Develop a marketing and communications plan to ensure your efforts will have the impact you want:
  • Include evaluation of materials.
• Identify appropriate delivery channels:
  • Electronic (web, email, social media, etc.).
  • Traditional (TV, radio, print, video, etc.).
• Determine cross-over opportunities:
  • Email to web.
  • Web to social media.
  • Poster to banner.
• Prepare materials:
  • Include key messages (highlighting community assets and incentives, lifestyle and practice opportunities; see Identifying Current & Future Recruitment Needs).
• Develop content for various media (e.g. print, electronic).

Plan for evaluation

• Determine when to evaluate:
  • Develop an evaluation framework, before implementation, to measure goals/outcomes.
  • Evaluate during implementation to identify areas requiring improvement
  • Evaluate after implementation to measure impact/achievements.
• Select appropriate evaluation instruments:
  • Surveys.
  • Interviews.
  • Storytelling.
  • Most-significant change.
  • Other.
• Determine delivery method(s) for evaluation instruments:  electronic, traditional.
• Continually scan the environment to identify factors impacting recruitment & retention (e.g., trends, barriers).

Develop implementation activities

• Set specific and measurable objectives.
• Identify specific action plans/activities for each objective.
• Specify who will conduct each activity.
• Identify resources required for each activity e.g. financial and human resources.
• Confirm what measures will be used for each activity.
• Set realistic time lines including when to:
  • Meet with your committee.
  • Attend and host recruitment events.
  • Distribute communications materials.
  • Report to stakeholders.
  • Establish a budget to support your plan.
  • Allow for adjustments (course corrections) to your plan abased on learning, feedback, and evaluation.