The following tips can help you develop your recruitment plan.
Review previous preparation work/efforts
(e.g. survey results, environmental scans, previous recruitment experiences, tactics)
- Analyze data, results, and learnings; use them to inform your plan.
- Ensure your plan aligns with the mission, vision, and values of the division and recruitment committee.
- Ensure your plan aligns with recruitment committee and stakeholder purpose, intended outcomes, and aims.
- Leverage the strengths of division(s), community partners and other stakeholders.
Confirm roles and responsibilities
- Define each stakeholder’s area of responsibility including promotion of the community and practice opportunities, financial management, human resources management, and branding.
- Ensure that all stakeholders accurately recognize and support each other’s role.
Plan for marketing and communications
- Develop a marketing and communications plan to ensure your efforts will have the impact you want:
- Include evaluation of materials.
- Identify appropriate delivery channels:
- Electronic (web, email, social media, etc.).
- Traditional (TV, radio, print, video, etc.).
- Determine cross-over opportunities:
- Email to web.
- Web to social media.
- Poster to banner.
- Prepare materials:
- Include key messages (highlighting community assets and incentives, lifestyle and practice opportunities; see Identifying Current & Future Recruitment Needs).
- Develop content for various media (e.g. print, electronic).
Plan for evaluation
- Determine when to evaluate:
- Develop an evaluation framework, before implementation, to measure goals/outcomes.
- Evaluate during implementation to identify areas requiring improvement
- Evaluate after implementation to measure impact/achievements.
- Select appropriate evaluation instruments:
- Most-significant change.
- Determine delivery method(s) for evaluation instruments: electronic, traditional.
- Continually scan the environment to identify factors impacting recruitment & retention (e.g., trends, barriers).
Develop implementation activities
- Set specific and measurable objectives.
- Identify specific action plans/activities for each objective.
- Specify who will conduct each activity.
- Identify resources required for each activity e.g. financial and human resources.
- Confirm what measures will be used for each activity.
- Set realistic time lines including when to:
- Meet with your committee.
- Attend and host recruitment events.
- Distribute communications materials.
- Report to stakeholders.
- Establish a budget to support your plan.
- Allow for adjustments (course corrections) to your plan abased on learning, feedback, and evaluation.